The field of special events goes back thousands of years to the times when our ancestors were gathering at night around fires. At the same, in the twenty-first-century event planners have more opportunities and challenges than ever. There are more activities to choose from than ever, from wine tastings and cheese tastings to out-of-town trips and time spent visiting casinos and other entertainment venues. However, there are also more challenges than ever. Most organizations want the events to deliver value in a number of ways, including teamwork and increased leadership skills and combining all the elements in one event can be tricky. Event planners have also to be sensitive to the financial situation of the company they are working with, ecology and green movement, and also security threats and issues.
Because of this, it is important to understand the past of the industry. Walt Disney was one of the first people who started using the term “special events” on a regular basis. To this day, the Walt Disney Company is one of the world leaders when it comes to creating and implementing experiences for its guests. For this reason, if you are serious about becoming successful in the event planning business, you want to study Walt Disney and his company from its origin to the present day.
Walt Disney also coined the term Imagineers, which a combination of words imagination and engineering. While today this word is mostly used to describe what is happening at Disney parks, the word describes the work of event planners perfectly because event planning needs both imagination and planning, or engineering.
The problem that Walt Disney originally wanted to solve was the following: his park was open until 10 p.m. yet most people assumed that it closed earlier and started leaving around 5 p.m. Disney was able to solve the problem by creating a parade, which is an event that all Disney parks hold to this day.